The BRS System will start to be gradually rolled out in early spring. Tee time booking for members will not be all day every day. Tee times will start by being booked only for extremely busy periods and should have minimal impact upon the membership.
So what are the advantages of the system?
Keeping up to date
The General Committee do not want Neath Golf Club to be left behind, especially when technology is moving so fast. A large proportion of golf clubs are starting to use online booking systems and more and more visitors are booking golf this way. Neath needs bookings from these visitors who book golf online.Members can book easily at home or at the Club
Members find it much easier to check online and book tee times from their home or office, instead of having to call or drive to the club. Members of BRS clubs made 2.8 million bookings in 2009. Members will also know during the busy times when they will be teeing off and not have to wait around for a long period of time just to be able to tee off.
72% of online bookings are made outside normal office hours
Recent analysis of online booking statistics by BRS Golf, developers of the market leading online booking system, shows a surprising and clear trend: 72% of online bookings are made outside of normal club office hours (8am to 5pm).
Based on their research into the 330 clubs with the BRS system and the £2.1 million of bookings taken online through BRS Golf during 2009, £1.6 million was booked when the office was closed.
Improve your marketing: build marketing databases, recruit new members, generate revenues
By capturing the e-mail addresses of visitors, societies and companies that book at your club, the BRS system builds a marketing database of prospects that know what your club offers. Using the BRS system’s e-mail and text marketing facility, you can then eg. send your visitor database greenfee offers. This has helped BRS customers attract many new members keeping existing members subscription levels to a minimum.
Alternatively, tell them about special offers, open competitions etc. via e-mail or text to generate more revenue from your databases. 120,000 marketing e-mails are sent via BRS systems every week,
Sell spare tee times without spoiling your members’ times
In
a members club there is always a fine balance between maximizing the
utilization of your course and offering your members the availability
they expect. The BRS system allows you to analyse tee usage per hour and
day, and so identify your club’s quiet times. This means you can then
promote those times to visitors and societies without impinging on the
members’ preferred times.
Tailoring your visitor packages
A brand new feature is a menu of visitor packages that any casual visitor can go to select e.g. golf plus food, golf plus food and a buggy, and so on, thereby prompting and promoting additional sales at the point of purchase and adding value to your offer.
Handle society enquiries more professionally
Society organizers soon know when they’re being dealt with professionally – or not. The BRS booking system takes you through a series of key questions, capturing everything you need down to special notes about the day, rates, catering, services etc. With one click of the BRS system you can tell the organizer the cost, and send them a confirmation email. That’s professional and saves time.
Exploit the marketing muscle of Teeofftimes.co.uk, Online Tee Times, ReservaTee…
Over
the last five years BRS Golf has built the largest Tee Time
Distribution Network in the market. Because it is fully integrated with
BRS, it can be managed easily in real time, there’s no management
overhead and no double bookings. This Distribution Network gives BRS
customers access to over 300,000 emails being sent weekly to hundreds of
thousands of visitors.
Better management control for you
With over 50 management reports the BRS system provides you with all the information you need. The financial reports help you keep control and manage your cash flow, and other reports help the internal communication between Catering, Bar and Pro Shop staff, so that everyone knows what is happening at any given time. That’s critical to running great golf days.
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